The fact is, Google and SEO has evolved tremendously over the past couple of years and unless you’re using updated methods, traditional SEO could be hurting your website.
It’s true, bad SEO can hurt you!
Some SEOs use dodgy tactics to try and make a rubbish website rank – some of these tactics work short term (most of them don’t) but either way Google ends up squashing them with a single algorithm update.
No longer is it just about the number of backlinks. The fact is, one good quality link can beat 1,000 low quality links anyway. And who cares how many page #1 rankings you have if no one’s searching for those keywords and/or they’re not converting anyway?
So, what do you really want?
As a business owner, you’re looking for a great return on investment for your marketing dollar (to make more than you spend). You’re looking for more prospects and clients to buy your stuff.
So, let’s focus on what’s important!
An online marketing strategy that positions you as the market leader, gets you more traffic, more leads and makes you more money.
The secret to succeeding online is by being seen as the market leader – to both Google and your prospects!
When you’re the market leader it doesn’t matter what Google throws at you (penguin, panda, hummingbird or any other animal) you still get the lion’s share of traffic and sales. Clients and prospects seek you out.
And that’s what we do here at RCS Technology Solutions.