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Lead Generation

Lead Generation

“You can’t have a prospect if you don’t know their name.” While that seems like an obvious statement,

I like to use it when speaking with groups about how content marketing can be effective, because for most B2B marketers, the “…ultimately drive profitable customer action…” portion of the content marketing definition above requires that you know who your prospect or customer is.

In order to do that, you need that person to first raise his or her hand — even if only a little bit. Lead generation can be very effective, but typically requires a prospect to know they have a defined problem, seek out a solution, and step forward as an interested party when your product or service is presented. That’s when you get them to fill out a form so you can learn a bit more about them.

In classic lead generation, it’s at this point that sales usually takes over, following up with those leads — whether they are ready to talk to a salesperson or not— until they ultimately become buyers (or shut you out). Obviously, this plan can have some flaws.

At its core, lead generation is a database-building activity, capturing prospect information and connecting that prospect with sales. As such, it is heavily reliant on keeping your content and information behind things like lead capture forms. And that’s OK if your prospects already know they have a problem and look to you to help solve it

Ronald E Couming

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Google Mobile Friendly, Responsive, Website update, April 21st, 2015

Google Mobile Friendly, Responsive, Website update, April 21st, 2015

Here is a brief description of the Google’s update to favor Google Mobile Friendly websites, over non-mobile friendly website,

Please lets me know your thoughts, and know that the team at RCS Technology Solutions will perform a free analysis for you and can handle all your website design services , SEO services and Digital Marketing Media needs, Ronald E Couming

Ronald E Couming, Ronald Couming, Ron Couming

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5 fundamental SEO components for marketing your website:

Search engine optimization (SEO) is the foundation of being found online.

In fact, it’s often considered the core of your digital marketing presence. Without fundamental SEO, it’s difficult to rank on the SERPs, but more importantly, it makes it challenging to offer a great user experience for your site’s visitors, track your website’s metrics and pinpoint any technical/internal issues your site may be having.

To help you get started with marketing your website, below are five fundamental SEO components you should employ for optimal results.

1. Implement descriptive titles and descriptions for every page

Every page on your website should have completed metadata. This means providing titles and descriptions for every page on your website.

Titles should be comprised of keywords that address what is on the specific page. Descriptions, which are displayed in search results, should not only contain those keywords, but should entice people to click on your result.These titles not only tell me exactly what I’m going get when visiting these pages, they also make me want to click the result.

2. Choose keywords that accurately describe the purpose of each web page

While we’re talking about titles and descriptions, when choosing the keywords and phrases for each page, you MUST accurately describe the purpose of each page.

You might be tempted to give yourself a better chance of ranking under a highly competitive phrase by stuffing irrelevant keywords into the title, but I advise against it. If the content doesn’t support its metadata (title and description), you’ll end up hurting your website and you might even dissuade your visitors from returning.

Let’s pretend you’re Goldie’s, a golden doodle dog breeder in Buffalo, NY, and you’re putting together your Contact Us page. This page has your contact information and a form requesting more information about available dogs.

Here’s an example of what not to do:

Title: Golden Doodle Dogs For Sale | Golden Doodle Puppies | Golden Doodle Dog Breeder in Buffalo, NY

Description: Goldie’s Golden Doodles is a Golden Doodle Dog Breeder in Buffalo, NY. We have Golden Doodle Dogs For Sale and Golden Doodle Puppies.

Instead, try this:

Title: Contact Goldie’s Golden Doodles in Buffalo NY | (716) XXX-XXXX

Description: Contact Goldie’s Golden Doodles in Buffalo, NY at (716) XXX-XXXX or visit our website to learn more about our available Golden Doodle puppies.

3. Install Google Analytics and Webmaster Tools on all web pages

I’ve said it before and I’ll say it again, installing Google Analytics and Webmaster Tools is one of the most vital elements of marketing your website. These FREE tools provide you with valuable information about how your visitors use your website and the state of your website’s health.

Google Analytics tracks website metrics including:

  • Website traffic
  • Where your visitors come from (organic search, paid search, direct, social media, etc.)
  • Pages visited
  • Time spent on the website and pages
  • How your visitors move through your website (behavior flow)
  • Bounce rate for the site and individual pages
  • Where (geographically) your visitors are located/searching from
  • Conversions (you have to set them up)

Webmaster Tools keeps you updated with information about:

  • Errors on your website
  • Search queries
  • Areas for HTML improvements
  • Links to your website
  • Security issues

If you don’t have Google Analytics or Webmaster Tools installed on your website, here are the links for getting started:

4. Utilize H tags on all pages

If you’re not familiar with the term, H tags are heading tags. Just as it sounds, H tags are the headings on website pages. With tags ranging from H1 tags to H6 tags, H1 tags (main heading) are the most important ones and should be used on EVERY page of your website! Your H1 tags should offer a basic description of what’s on the page (kind of like your page titles and descriptions).

Relevancy is an extremely important element of SEO, and heading tags are not only great to “show the search engines” what the page is all about, they’re also perfect for splitting your pages into sections for easy consumption. Make sure your H1 tags are not the same as your page titles – they should be unique while still addressing the content of the page and they should NOT be stuffed with keywords.

Here’s an example of an effective use of H1 tags, The Springs Events, website:

The page URL: http://thespringsevents.com/events/weddings-receptions.html

Page title:  Wedding Venues & Reception Locations in Texas | The Springs Events

Page H1 tag:  Your Unforgettable Rustic, Elegant Wedding and Reception

The Springs Events H1 example

5. Optimize all of your site’s images

People love visuals and when it comes to your website, they want to see pictures of your products and/or services in action.

In addition to making sure your site is full of visually appealing images and other visuals (graphics, videos, etc.), make sure you optimize them with alt text and image titles.

Optimizing your images with alt text gives them the ability to rank in the search engines. It also makes it easy for those who disable images from loading on their device to know what’s on the page.

By providing image titles, you’ll make it easy for the search engines to know what the image is, for people to know what the image is, and for easy sharing on social media.


There you have it: five fundamental SEO components for online success.

Still not sure where to begin?  Contact us at RCS Technology Solutions, LLC ,   978-606-5432 or Ron@RCSTechnologysolutions.com

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5 Reasons Local SEO is No Longer Optional

Local-SEO-Services

It makes sense that in a global marketplace, you should focus more on search engine optimization (SEO) on a worldwide scale than local SEO, right?

Wrong—the reality is that LSEO and even hyper-LSEO is more prevalent than ever, especially if you’re not in a smaller niche where the competition is a naturally kept thing. For example, if you can honestly say that one of your major competitors is Amazon rather than another vegan bakery in Madison, how are you ever going to get to the top of your search ranking results if you don’t revere LSEO?

Even if you truly target a global market, there are likely threads of your business with a local flair and you need to capitalize on them. Consumers may enjoy the convenience of a global market, but they also want that personal touch and hometown vibe.

Studies have shown that people are willing to pay more and even opt into less convenience if they’re supporting a local endeavor (or at least feel like it). Even if you don’t have a brick and mortar establishment but your headquarters is in San Diego, make the most of that southern California connection when considering your (L)SEO.

Here are a few of the major reasons LSEO isn’t just a good idea – it’s no longer optional:

1) It allows for a better competitive edge

Maybe you really are trying to place at the top of keyword results for something like “organic almond butter” and you ship internationally, but that is a semi-tough market to master.

However, you can definitely move up the ranks by adding an LSEO flair such as “almond butter organic Texas” because there might be quite a few fellow Texans looking for a brand they can check out in-store. Even if you’re not on shelves in Texas but that’s where the butter is made, you can reel them in and convert them to online customers.

2) You’re giving the people what they want: local

Since people are seeking out local companies and willing to spend more to support them, why wouldn’t you make the most of whatever local connections you have? Maybe you’re from Nebraska or you started the shop out of your Florida dorm room. Use geo-targeting with your LSEO and you’ll connect to consumers who want to feel that bond.

3) It provides a way to double down

SEO and LSEO work in tandem, but they’re actually two very different sides of the same coin. It’s one tool of many in your SEO strategy, and one that shouldn’t be ignored.

Opting out of LSEO is like choosing not to use video as part of a content marketing campaign. You don’t really “need” video in order to enjoy success, but you’re working without a major player when the competition is going full force.

4) It ties your brick & mortar and online presence together

If you do have a brick and mortar establishment as well as an online presence, LSEO can be the tie that binds. However, also keep in mind that if you have a brick and mortar setup, you should first focus on building a solid online presence with LSEO as a pillar. The vast majority of small businesses still don’t have an online presence (even in the digital era), so get on board with that first.

5) It opens up a world of keyword variants

SEO gurus say that the “keyword” is dead and instead it’s the key phrase/long-tail keywords/themes that are king. LSEO can help you make those keywords longer in a natural, organic matter.

LSEO can only serve to help your SEO campaign. Don’t leave it out of the mix.

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7 SEO Stats That Will Have You Crawling With Excitement [INFOGRAPHIC]

To say that search engine optimization is important for all businesses is an understatement. A fundamental part of digital marketing, search engine optimization, or SEO, helps make your website visible to the search engines. It’s also what helps determine your site’s ranking in the organic search results.

Did you know 70% of the links search users click on are organic, not paid?

Using different algorithms, search engines determine what websites will be ranked highest; the more effective your SEO is, the more chance you have of ranking higher. However, SEO is just the foundation of being found on search engines, and is not the only thing that plays into rankings. This is where content, social media, link, and other factors come into play.

Search engines crawl your website looking for links. According to Moz, “Through links, search engines’ automated robots, called “crawlers,” or “spiders” can reach the many billions of interconnected documents.”

The following infographic emphasizes the importance of SEO with these seven swell stats:

seo-stats-05

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Photos & Graphics Can Make or Break Your Blog Post

Photos & Graphics Can Make or Break Your Blog Post

 

Photos & Images in Blogs

WHEN IT COMES to blogging, the first thing you should think about as a writer is providing compelling content. An argument could be made that the first thing a reader sees on a page is the photo or graphic.

An image within a blog post allows you to instantly communicate an idea to your reader. An image can be inviting; it can be the whole reason your reader decides to dig into your article.

This brings us to the next question: how do you select the right image for your blog post?

The first thing to consider is what graphic will help entice the reader into reading the article. Pick a graphic that you think will tempt the reader. A graphic gives you an opportunity to reel the reader in. It is a powerful way to let your reader know what to expect from your article, so you want to make sure the graphic is eye catching and useful.

Another thing to keep in mind is that a graphic can leave a lasting impression. A valuable image can make it easier to recall the article. The image alone can be the difference between a reader checking out your blog article or moving on to the next one.

Placing the Image in the Blog Post

After you have selected your image, it’s time to decide where to place your image within the post. There are basically two schools of thought here; one being that you could place the image at the beginning of the post, reeling the reader in right off the bat. You could also place it near the text that best describes the photo. In some cases, it can serve you well to incorporate both strategies. However, you do not want to overdo it and possibly clutter the blog with images wrapped in text.

An image can help break up the content and make it look less daunting to the reader. It’s important to leave a bit of white space in between your text and the image. This will help both the text and the image look more appealing.

 

 

 

Thank you By Jennifer Kamerman