To say that search engine optimization is important for all businesses is an understatement. A fundamental part of digital marketing, search engine optimization, or SEO, helps make your website visible to the search engines. It’s also what helps determine your site’s ranking in the organic search results.

Did you know 70% of the links search users click on are organic, not paid?

Using different algorithms, search engines determine what websites will be ranked highest; the more effective your SEO is, the more chance you have of ranking higher. However, SEO is just the foundation of being found on search engines, and is not the only thing that plays into rankings. This is where content, social media, link, and other factors come into play.

Search engines crawl your website looking for links. According to Moz, “Through links, search engines’ automated robots, called “crawlers,” or “spiders” can reach the many billions of interconnected documents.”

The following infographic emphasizes the importance of SEO with these seven swell stats:


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