Website Tip #1, It is not about you
A lot of company websites make the mistake of just talking about the product or service features. The text might say, “We do this and that” or “We are the best at this and that.”
Meanwhile the viewer is thinking, “What about me? How are you fulfilling my needs?” Smart marketers know how to highlight product or service benefits in a way that results in an emotional response.
Ensure that your website content not only explains your products and service, but also explains how your company, its products and services solve the user, visitors, problem, issues, and why they should choose you over your competitors.
Ronald E Couming, Ron Couming