Web Conversion, Tip #18 Keep Your Language Simplistic and Easy to Follow, Ronald Couming discussing the value of, and need to, Keep Your Language Simplistic and Easy to Follow, as tip #18 of this 20 part series, 20 Tips To Increase Your Website’s Conversion Rate

Tip # 18. Keep Your Language Simplistic and Easy to Follow

You may be a fantastic writer who reads for fun regularly and has an impressive vocabulary, but remember the average consumer’s reading level is relatively low. Writing with more simplistic, easy-to-follow language will help you appeal to a bigger portion of your audience; bigger words and more complex sentences may appeal to higher-educated individuals, but you’d be alienating everyone else. There’s some wiggle room here, particularly if you’re trying to target a highly educated audience, but as a general rule, the simpler your language is, the better.

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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.

He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.

Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.

Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.

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Thank you Jayson DeMers for the article that was used, in part, as a reference

Tip # 1. Understand the Four Elements of Any Action http://bit.ly/2I7OVZb

Tip # 2. Use More Calls-To-Action http://bit.ly/2oQsT53

Tip # 3. Segment Your Landing Pages http://bit.ly/2Fl8P4X

Tip # 4. Pre-Sell Your Prospects with Compelling Content http://bit.ly/2FAZtRQ

Tip # 5. Optimize for Mobile http://bit.ly/2DaarZC

Tip # 6. Make It Easy to Convert http://bit.ly/2Fn95fY

Tip # 7. Eliminate Distractions http://bit.ly/2Hdmrvx

Tip # 8. Reduce the Options You Offer http://bit.ly/2D7eKVa

Tip # 9. Limit the Information You Request http://bit.ly/2FznjgS

Tip # 10. Use Both Required and Optional Fields http://bit.ly/2oP0g8d

Tip # 11. Use a Strong Headline http://bit.ly/2D8ISQ3

Tip # 12. Make Your Content Match Users’ Expectations http://bit.ly/2toLUA7

Tip # 13. Be Straightforward in Your Descriptions http://bit.ly/2HdScVf

Tip # 14. Make Your Unique Value Proposition (UVP) Clear http://bit.ly/2tv5jzJ

Tip # 15. Use More Action-Based Language http://bit.ly/2HdXLDd

Tip # 16. Get Rid of Jargon and Buzzwords http://bit.ly/2FvkXj3

Tip # 17. Experiment with Your Content Length http://bit.ly/2FjEsMg

Tip # 18. Keep Your Language Simplistic and Easy to Follow http://bit.ly/2I5MPsx

Tip # 19. Focus on the Benefits http://bit.ly/2FupjqK

Tip # 20. Get Your Customers Excited http://bit.ly/2oPiIh2

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